by Chris Martins, Product Marketing Manager, Trillium Software
Let me explain my “Jerry Maguire” reference. My son is a senior in high school, which means that he’s been deluged with brochures and other marketing materials designed to entice interest in various colleges and get him to apply. If you’ve had a child of similar age, you know what I mean. It’s not a reflection of academic, athletic or artistic prominence; it’s merely how it’s done nowadays. Schools want as many applications as possible.