Hey marketing people - I hope you're on top of your efforts to comply with Canada's Anti-Spam Law or CASL. Passed in December 2010 (and the deadline for compliance is July 1, 2014... oh my!), the Canadian law prohibits the sending of commercial electronic messages to Canadian contacts without the recipient's implied vs express consent. So, organizations could incur hefty penalties if Canadians report receiving unsolicited marketing messages.
The law's goal is to help protect Canadians from spamming practices while ensuring that businesses can continue to compete in a global marketplace. It is the toughest anti-span law in the world at this point. But, obviously, this is a huge dilemma for marketing organizations that market and sell to Canadian territories or have Canadian prospects.