Enterprise-wide Data Quality Feed

Data-influenced Marketing Decisions Weighing on Today’s CMOs

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

CMO Data This is part 1 of a 4 part series of blogs on trends that focus on how data management is impacting the role of the CMO and marketing. Check out the next in the series.

I believe that there's never been a better time to be in the data quality market. Despite all the market consolidation, the evolution toward self-service, Cloud, and big data is an exciting development that offers huge business opportunities – especially for marketers.

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Integrating Quality Assurance into Your CRM Operations

by Chris Martins, Product Marketing Manager, Trillium Software

Qualityassurance

The quality industry distinguishes between quality assurance and quality control. The former represents a set of processes designed to assure a quality result, while the latter involves evaluation and testing of the end result to see if quality specifications have been met. Arguably, the more successful an organization’s quality assurance effort, the less need there will be for quality control (though you can never avoid it altogether.)

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Big Data Ingestion... or Indigestion?

by Denise Laforgia, Product Marketing Manager, Trillium Software

Data IndigestionWith the exception of those special few with iron stomachs, any rapid ingestion of a wide variety of rich, exotic foods can cause a lot of discomfort for quite a while. The same is true of data ingested into Hadoop. Organizations are piling high volumes of diverse, disparate data sources into Hadoop at rapid speeds, but their inability to find value amidst all of that information is causing a fair amount of distress and uneasiness among both business and technical leaders.

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Data Quality for CRM – Governing the Ungoverned

by Chris Martins, Product Marketing Manager, Trillium Software

SaaS In a well-known Harvard Business Review article from 2011, the publication identified seven important traits for sales people that included modesty, conscientiousness, achievement orientation, curiosity, as well as the lack of three things: gregariousness, discouragement and self-consciousness. Search online and you'll find plenty of articles about what makes good sales people. But what you probably won't find is anything regarding "attention to data quality." If you look at job descriptions for sales positions, it's pretty unlikely that "data skills" will be mentioned. Yet bad data within CRM systems hurts marketing and sales efforts in ways that can imperil business success. But rare is the sales executive (rare as in non-existent) who focuses their sales staff on data quality metrics.

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Trillium Cloud: From CapEx to OpEx – Focusing on the Hole, Not the Shovel

by Chris Martins, Product Marketing Manager, Trillium Software

OpEx-BlogThe costs associated with enterprise technology procurement have traditionally been treated as a capital expenditure (CapEx), thereby allowing an organization to amortize (for intangibles) and depreciate (for tangible goods) the costs of technology over an extended period of time (typically five years.) The logic of CapEx as an accounting method is that the costs of “capital” represent investments that are intended to create long term value for the business. Given an extended value, you can apportion the costs of the asset across that period of time, as well.

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Software-as-a-Service: Implications for [Truly] Enterprise Applications

by Chris Martins, Product Marketing Manager, Trillium Software

SaaSTrillium Cloud, as a SaaS offering, sits atop the cloud technology stack, sharing the “aaS” suffix that is common to cloud infrastructure (IaaS) and platform (PaaS) elements. The commonality of terminology can tend to focus attention solely on SaaS as a technology model within cloud-based architectures, with emphasis on “technology.” In the case of Trillium Cloud, our adoption of SaaS means that the job of deploying an application and managing daily operations, handling upgrades, monitoring performance, ensuring security and availability is all handled by Trillium. With our assumption of responsibility for these activities, our client’s IT department can focus more on business relevant activities that focus on their business goals. In that way SaaS emancipates the client IT department to focus on strategic value contributions rather than break/fix "administrivia" of infrastructure. The business begins to derive data quality benefits within 30 days.

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Big Data Quality – What’s Old is New Again

by Denise Laforgia, Product Marketing Manager, Trillium Software

Skinny-tieEverything old is new again. It’s an expression commonly used to describe those popular fashion trends – from pleated pants to skinny ties - that pop up every few decades. The colors, materials and supporting accessories may change, but at the foundation are classic clothing items that reappear time and time again.

The concept isn’t exclusive to clothes, however. Right now the market is abuzz about Big Data and the new information and technologies it brings to businesses. Concurrently, timeless principles of data quality and data governance are experiencing a resurgence in popularity, just as they have at the outsets of past data management initiatives related to data warehousing, customer data integration and master data management. Organizations realize that to successfully leverage the full potential of new Big Data innovations, they need to draw from traditional concepts of data quality and governance – here’s why.

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Developing customer intimacy in B2B2C channels: Part 3: The Rewards

by Simon Knight, Senior Product Marketing Manager EMEA, Trillium Software

Partner-channelsIn the first 2 blogs of this 3 part series, I covered the unique environments B2B2C marketers contend with and the steps that can be taken to create consolidated, actionable customer information. In this final blog of the series, I look at how, armed with this information, marketers can think and act more strategically. If we need a reminder of the financial returns on offer, Forbes Insights recently reported “Leaders in data driven marketing are three times more likely than laggards to say they have achieved competitive advantage in customer engagement/loyalty (74% vs. 24%) and almost three times more likely to have increased revenues (55% vs. 20%)1.

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Developing customer intimacy in B2B2C channels: Part 2: How?

by Simon Knight, Senior Product Marketing Manager EMEA, Trillium Software

Simon2As covered in my first blog, marketers in organizations who sell through channels they don’t own have perhaps the toughest job of all to connect to end consumers. The drive to build brand loyalty, reduce above the line advertising, understand how the channel is serving your target market or even to foster a direct relationship with customers can test even the most creative marketer. How can you influence what you have limited visibility of?

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Cloud Computing? It’s Really the Natural Order of Things

by Chris Martins, Product Marketing Manager, Trillium Software

cloud computing Much of the technology industry focuses on the “what” of cloud architectures and the “how” of implementation. So we are awash in acronyms like IaaS, Paas, SaaS - and more recently - APaaS, IPaaS and who knows what others. After all, a technology market has not reached maturity unless it has garnered a certain quota of acronyms. By that measure, cloud computing has certainly arrived!

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