Enterprise-wide Data Quality Feed

Upstream Data Quality in CRM Often Drives Downstream Operations

by Chris Martins, Product Marketing Manager, Trillium Software

Upstrea,Last month Trillium sponsored and spoke at a TDWI webinar entitled “Engaging the Business: Agile, Collaborative Approaches to Data Usability” (recording available here.) The webinar explored the need to build collaboration between IT and the line-of-business (LOB) in terms of data usage, given the increased availability of tools that empower the LOB to operate independent of IT. In the past, the LOB was compelled to work with IT because they needed the technical skills. Now, greater portions of the work can be done by the LOB itself, often with the use of the Cloud models that eliminate infrastructure requirements.

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Conference Season is Abuzz with Customer Experience Discussions

by Denise Laforgia, Product Marketing Manager, Trillium Software

TradeshowFall conference season is in full swing and no topic seems to be more popular than customer experience. Business and information technology professionals from all industries and management levels are interested in how they can access and analyze Big Data to better attract, serve, and retain customers, and ultimately growth their business. At Strata + Hadoop World and Gartner Symposium, which took place over the last couple of weeks, attendees and analysts discussed a range of topics related to how data management can support customer experience improvement.

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Lurking in the Shadows, Part 2

by Chris Martins, Product Marketing Manager, Trillium Software

CIO CDOIn my last posting I suggested the possibility that perhaps the role of chief data officer warranted reconsideration. The thinking in support of that reconsideration was that creating a new stove-piped organizational role, albeit an important one focused on the role of data within the enterprise, might not be the best approach given that most enterprises already have a Chief Information Officer. Since “information” is a higher form of “data” one can see how data could logically be considered within the domain of the CIO.

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CDOs and CIOs – Just Exactly Who Is Lurking in the Shadows?

by Chris Martins, Product Marketing Manager, Trillium Software

CDOA recent article in IT Business Edge has done an interesting pivot on the notion of “shadow IT” (technology deployed within the enterprise, but outside the control of a central IT organization.) Citing a Gartner Group claim that within several years marketing groups within the enterprise will be spending more on technology than central IT, the article suggests that central IT itself may become the shadow group, as real ownership and control of technology is assumed by different parts of the enterprise that are becoming more and more IT-intensive in their operation (e.g. marketing.)

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Data Management and the Customer Interaction

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

Data Discovery This is the final blog of a 4 part series on how data management is impacting the role of the CMO and marketing. Check out part one, part two, and part three in the series if you haven't already.

Data-influenced marketing, Self Service and data awareness are three trends that have helped to create a fourth trend, which is the realization that customer interaction, once initiated by marketers, now is in the control of the consumer. Technology and data availability through smart phones, smart televisions, digital and social media have turned control of the customer interaction completely on its head. As marketing professionals, we have to realize that and cater our marketing campaigns to these sources of information or risk irrelevance.

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Data Within and Data Without

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

Data Discovery This is part 3 of a 4 part series of blogs on trends that focus on how data management is impacting the role of the CMO and marketing. Check out part one and part two in the series if you haven't already.

The amount of data we have is growing exponentially every day. News alert – that is not a trend! But, a marketer's reliance on many external sources of data, as well as new rules and regulations, is also continuing to increase, and that is creating heartburn and panic in many senior marketing professionals.

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Self Service Data Discovery for Marketing Responsiveness

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

Data Discovery This is part 2 of a 4 part series of blogs on trends that focus on how data management is impacting the role of the CMO and marketing. Check out part one in the series here.

Engagement via social media channels can provide startling and often immediate feedback from our most well considered customer interactions. We need look no further than the 2015 Super Bowl and Nationwide Insurance's ad campaign for a very real example. The feedback from the ad was immediate, and to the detriment of Nationwide - all negative.

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Data is in fashion – but barriers exist to deliver retail customer engagement strategies

by Simon Knight, Senior Product Marketing Manager EMEA, Trillium Software

CMO Data Improving customer engagement is a hot topic, particularly in the retail industry. However delivering the personalised experiences consumers crave by having access to the right data for employees across an enterprise is an issue many organisations are wrestling with.

Two recent events were useful barometers of the progress retailers are making in their quest to keep pace with and even surpass customer expectations by improving their experience. I had the pleasure of attending and presenting at the recent Retail Bulletin Customer Engagement Conference in London which followed hot on the heels of a Retail Bulletin roundtable on Big Data. There were multiple presentations and conversations about the challenges retailers are facing in delivering world class experiences, however and wherever the interactions are occurring.

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Data-influenced Marketing Decisions Weighing on Today’s CMOs

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

CMO Data This is part 1 of a 4 part series of blogs on trends that focus on how data management is impacting the role of the CMO and marketing. Check out the next in the series.

I believe that there's never been a better time to be in the data quality market. Despite all the market consolidation, the evolution toward self-service, Cloud, and big data is an exciting development that offers huge business opportunities – especially for marketers.

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Integrating Quality Assurance into Your CRM Operations

by Chris Martins, Product Marketing Manager, Trillium Software

Qualityassurance

The quality industry distinguishes between quality assurance and quality control. The former represents a set of processes designed to assure a quality result, while the latter involves evaluation and testing of the end result to see if quality specifications have been met. Arguably, the more successful an organization’s quality assurance effort, the less need there will be for quality control (though you can never avoid it altogether.)

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