In a well-known Harvard Business Review article from 2011, the publication identified seven important traits for sales people that included modesty, conscientiousness, achievement orientation, curiosity, as well as the lack of three things: gregariousness, discouragement and self-consciousness. Search online and you'll find plenty of articles about what makes good sales people. But what you probably won't find is anything regarding "attention to data quality." If you look at job descriptions for sales positions, it's pretty unlikely that "data skills" will be mentioned. Yet bad data within CRM systems hurts marketing and sales efforts in ways that can imperil business success. But rare is the sales executive (rare as in non-existent) who focuses their sales staff on data quality metrics.