Enterprise-wide Data Quality Feed

Using Data Quality as a Service to Create the “Golden Record” – Part 1: Email Validation

by Jo-Anne Zullo, Product Manager for Enrichment at Trillium Software, a Syncsort Company


Trilliumblog_emailsIn the first of our 3-part “Golden Record” series, we will focus on email validation, to help you ensure you’re really reaching your audience.

“Golden Records” are the Gold Standard of Customer Information

One of our clients refers to accurate customer information as “Golden Records” and for good reason. Did you know that most expert sources say that it costs an average of five times more to win a customer then to retain one? Given that statistic, and with costs continually rising, it can save a business a lot of money if they retain more customers.

To do this, communicating and interacting with your customers on a timely basis is the key to the success, and to the effectiveness of marketing campaigns. The bottom line is that organizations need to validate the accuracy of all key customer information – including email, phone, IP and physical addresses to ensure they connect with customers regularly, to reduce churn, improve service and heighten the customer experience.

Today, Trillium announced a new solution to meet all of these essential customer information validation requirements, Trillium Precise. It leverages world-wide postal and geocoding for data cleansing and enrichment of customer contact information to ensure the accuracy of customer records. Let’s look at each critical area of customer information, starting with email.

Email Validation is the First Step to Creating “Golden Records”

All of Trillium Precise services are Data-as-a-Service (DaaS) solutions, which can be delivered on-premise or in the Cloud. The email validation service not only allows organizations to avoid the time and effort of emailing to inactive or incorrect individuals, they can also increase the effectiveness of marketing and customer contact management systems.

Look around, whether you are at the store, at a restaurant, or at the gym, you can’t help but notice that everyone is on their mobile phone and people are constantly checking their email. Did you know over two billion people throughout the world use email and the number keeps growing?

Business reliance upon email contact can be taken for granted, but can you rely on email addresses alone to get the right message to the right person at the right time? Unfortunately not!

An email address alone does not provide much information. Is the email valid? What more can we discover about an individual that would help us ensure we deliver the right message? By utilizing Trillium Precise, you can verify the emails your company owns are accurate and contactable, anywhere in the world, and get better insights about your customers.

Does your organization want to know if the email on record matches to the registered name on file? Of course! Trillium Precise can provide that information as well. Companies need to be able to rely on their data and be able to email their customers with confidence. Your organization would not want to market the wrong product or offer to an incorrect or inappropriate individual or business.

Email Personalization is Possible with Name Matching

In addition, you probably at some point have received a personalized email that states your name. These messages are more likely to grab your attention and make you feel more important than receiving a generic email. There is something special about getting an email that not only has your name but is relevant to you. With Trillium Precise, you can utilize our name match feature within your emails to provide that personal touch.

Again, it’s vital to organizations to keep contact data clean and trustworthy, including email addresses. Trillium Precise not only can indicate if an email address is active, but also checks the validity of the email. In addition, by utilizing Trillium Precise, your core customer and sales contact information will be supported by Trillium’s leading data quality technology – that’s how you create a “Golden Record!”

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Thanks to Our Customers for Another Year in the Leader's Quadrant

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

Trillium Leader in Gartner Data Quality Magic Quadrant This just in! Trillium Software has been named a leader by Gartner in its 2016 Data Quality Tools Magic Quadrant. This is the eleventh year in a row that Trillium Software has been recognized as such by this major review of all the significant players. It's a feat that spans more years than any other vendor in the market space.

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Trillium Software: Leader in Gartner Data Quality Magic Quadrant!

by Keith Kohl, VP Product Management, Trillium Software

Trillium Leader in Gartner Data Quality Magic Quadrant Last week, Gartner Group released its Data Quality Magic Quadrant (MQ) and Trillium Software is once again in the leader quadrant (the coveted upper right)! In fact, ever since Gartner has been publishing the Data Quality MQ, Trillium has been in the upper right leader quadrant, 11 straight years.

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Delivering Quality - Where it Counts, When it Counts

by Chris Martins, Product Marketing Manager, Trillium Software

Delivering Quality Considering a data quality program? What’s the best way to implement it? One of the decisions that organizations must make is where data quality (Trillium’s focus) fits within their overall approach to technology architecture and business solutions. Is data quality technology a “solution” unto itself or is it a service that is delivered to other solutions. Let’s look to some industry commentary for guidance.

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Single View "of" the Customer or Single View "for" the Customer?

by Chris Martins, Product Marketing Manager, Trillium Software

Single View of the Customer or Single View for the Customer The concept of a single or unified customer view has long been expressed as a key motivation for investing in CRM, both in terms of an overall CRM strategy as well as its supporting systems. Given the complexity of modern IT architectures and the different repositories of customer data throughout the typical enterprise, the idea of unifying them within a single view of the customer can be quite appealing. And, in fact, the concept of a single customer view is a key go-to-market strategy and messaging component for Trillium’s marketing of its CRM data quality initiatives. When you want to understand your customers (in terms of who they are and how they act), you’ll generally find the data that can inform that understanding is strewn throughout a variety of systems. Trillium’s data quality offerings can help normalize those different data sets and help organizations gain a unified view.

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Bridging Digital & Physical Worlds for the Right Customer Experience

by Chris Martins, Product Marketing Manager, Trillium Software

Bridging Digital and Physical Worlds for the Right Customer Experience Reconciling the borderless nature of digital interactions with the physical world of where customers actually are can present challenges. Unless potential issues are anticipated and addressed in your processes and supporting systems the price you pay can be a poor experience delivered to your [potential] customers. Below is an example (a personal anecdote) of how those challenges can crop up.

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The Lyrics of a CRM Solution

by Chris Martins, Product Marketing Manager, Trillium Software

MusicandlyricsThere’s a story dating back 65 years that involves the musical writing team of [Richard] Rodgers and [Oscar] Hammerstein and South Pacific, one of their many Broadway hits. Though perhaps apocryphal, the story nicely illustrates a theme that I believe is as much applicable to CRM as it is to Broadway musicals. For those who have not attended a performance or seen the film, South Pacific was based on James Michener’s Pulitzer Prize winning “Tales of the South Pacific”, a collection of stories about World War II that wove in a strong message about racial tolerance, or the lack thereof. The musical opened on Broadway in April of 1949 and, like their two previous collaborations (Oklahoma and Carousel), it was an immediate hit.

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"You had me at 'Hello'"

by Chris Martins, Product Marketing Manager, Trillium Software

AthelloOr maybe that’s where you lost me.

Let me explain my “Jerry Maguire” reference. My son is a senior in high school, which means that he’s been deluged with brochures and other marketing materials designed to entice interest in various colleges and get him to apply. If you’ve had a child of similar age, you know what I mean. It’s not a reflection of academic, athletic or artistic prominence; it’s merely how it’s done nowadays. Schools want as many applications as possible.

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How Trillium Refine™ Makes Your Data Preparation and Data Quality Easier and Faster

by Keith Kohl, VP Product Management, Trillium Software

Refine

In my last blog, we announced the launch of Trillium Refine™. In that blog, I outlined the 6 step process for preparing data. In this blog, I will outline how Trillium Refine makes it easier for business and data analysts to prepare and trust their analytics.

Everything inside Trillium Refine’s highly indexed repository is searchable. As data sources are read, metadata is stored and indexed inside the repository. As you go through the 6 step process, the analyst can search for anything that is in the repository. The search feels like an internet search engine like Google as it has “type ahead” and showing results as the user types.

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Don’t Forget the Data Quality with your Self-Service Data Preparation…Announcing Trillium Refine™

by Keith Kohl, VP Product Management, Trillium Software

RefineIt’s been estimated that 40%-60% of time is spent accessing and preparing data before an analyst can do anything with it. An industry analyst told me last week, “it’s more like 75-80%!” But what about ensuring the quality and completeness of the data so you can trust the results of your analytics? How can you ensure you are performing analytics on complete, accurate, and trusted data?

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