Enterprise-wide Data Quality Feed

Thanks to Our Customers for Another Year in the Leader's Quadrant

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

Trillium Leader in Gartner Data Quality Magic Quadrant This just in! Trillium Software has been named a leader by Gartner in its 2016 Data Quality Tools Magic Quadrant. This is the eleventh year in a row that Trillium Software has been recognized as such by this major review of all the significant players. It's a feat that spans more years than any other vendor in the market space.

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Trillium Software: Leader in Gartner Data Quality Magic Quadrant!

by Keith Kohl, VP Product Management, Trillium Software

Trillium Leader in Gartner Data Quality Magic Quadrant Last week, Gartner Group released its Data Quality Magic Quadrant (MQ) and Trillium Software is once again in the leader quadrant (the coveted upper right)! In fact, ever since Gartner has been publishing the Data Quality MQ, Trillium has been in the upper right leader quadrant, 11 straight years.

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Delivering Quality - Where it Counts, When it Counts

by Chris Martins, Product Marketing Manager, Trillium Software

Delivering Quality Considering a data quality program? What’s the best way to implement it? One of the decisions that organizations must make is where data quality (Trillium’s focus) fits within their overall approach to technology architecture and business solutions. Is data quality technology a “solution” unto itself or is it a service that is delivered to other solutions. Let’s look to some industry commentary for guidance.

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Single View "of" the Customer or Single View "for" the Customer?

by Chris Martins, Product Marketing Manager, Trillium Software

Single View of the Customer or Single View for the Customer The concept of a single or unified customer view has long been expressed as a key motivation for investing in CRM, both in terms of an overall CRM strategy as well as its supporting systems. Given the complexity of modern IT architectures and the different repositories of customer data throughout the typical enterprise, the idea of unifying them within a single view of the customer can be quite appealing. And, in fact, the concept of a single customer view is a key go-to-market strategy and messaging component for Trillium’s marketing of its CRM data quality initiatives. When you want to understand your customers (in terms of who they are and how they act), you’ll generally find the data that can inform that understanding is strewn throughout a variety of systems. Trillium’s data quality offerings can help normalize those different data sets and help organizations gain a unified view.

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Bridging Digital & Physical Worlds for the Right Customer Experience

by Chris Martins, Product Marketing Manager, Trillium Software

Bridging Digital and Physical Worlds for the Right Customer Experience Reconciling the borderless nature of digital interactions with the physical world of where customers actually are can present challenges. Unless potential issues are anticipated and addressed in your processes and supporting systems the price you pay can be a poor experience delivered to your [potential] customers. Below is an example (a personal anecdote) of how those challenges can crop up.

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The Lyrics of a CRM Solution

by Chris Martins, Product Marketing Manager, Trillium Software

MusicandlyricsThere’s a story dating back 65 years that involves the musical writing team of [Richard] Rodgers and [Oscar] Hammerstein and South Pacific, one of their many Broadway hits. Though perhaps apocryphal, the story nicely illustrates a theme that I believe is as much applicable to CRM as it is to Broadway musicals. For those who have not attended a performance or seen the film, South Pacific was based on James Michener’s Pulitzer Prize winning “Tales of the South Pacific”, a collection of stories about World War II that wove in a strong message about racial tolerance, or the lack thereof. The musical opened on Broadway in April of 1949 and, like their two previous collaborations (Oklahoma and Carousel), it was an immediate hit.

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"You had me at 'Hello'"

by Chris Martins, Product Marketing Manager, Trillium Software

AthelloOr maybe that’s where you lost me.

Let me explain my “Jerry Maguire” reference. My son is a senior in high school, which means that he’s been deluged with brochures and other marketing materials designed to entice interest in various colleges and get him to apply. If you’ve had a child of similar age, you know what I mean. It’s not a reflection of academic, athletic or artistic prominence; it’s merely how it’s done nowadays. Schools want as many applications as possible.

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How Trillium Refine™ Makes Your Data Preparation and Data Quality Easier and Faster

by Keith Kohl, VP Product Management, Trillium Software

Refine

In my last blog, we announced the launch of Trillium Refine™. In that blog, I outlined the 6 step process for preparing data. In this blog, I will outline how Trillium Refine makes it easier for business and data analysts to prepare and trust their analytics.

Everything inside Trillium Refine’s highly indexed repository is searchable. As data sources are read, metadata is stored and indexed inside the repository. As you go through the 6 step process, the analyst can search for anything that is in the repository. The search feels like an internet search engine like Google as it has “type ahead” and showing results as the user types.

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Don’t Forget the Data Quality with your Self-Service Data Preparation…Announcing Trillium Refine™

by Keith Kohl, VP Product Management, Trillium Software

RefineIt’s been estimated that 40%-60% of time is spent accessing and preparing data before an analyst can do anything with it. An industry analyst told me last week, “it’s more like 75-80%!” But what about ensuring the quality and completeness of the data so you can trust the results of your analytics? How can you ensure you are performing analytics on complete, accurate, and trusted data?

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Crossing the New Chasm – From Product to Customer Focused Relationships

by Chris Martins, Product Marketing Manager, Trillium Software


Martins-graph-3Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. His key premise was the big difference (a “chasm” according to Moore) between selling to early adopters - enthusiasts who are enamored with technology for its own sake, regardless of proven business impact - and selling to pragmatic decision-makers who need to be shown the business impact before they will invest in newer technology.

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