by Chris Martins, Product Marketing Manager, Trillium Software
There’s a story dating back 65 years that involves the musical writing team of [Richard] Rodgers and [Oscar] Hammerstein and South Pacific, one of their many Broadway hits. Though perhaps apocryphal, the story nicely illustrates a theme that I believe is as much applicable to CRM as it is to Broadway musicals. For those who have not attended a performance or seen the film, South Pacific was based on James Michener’s Pulitzer Prize winning “Tales of the South Pacific”, a collection of stories about World War II that wove in a strong message about racial tolerance, or the lack thereof. The musical opened on Broadway in April of 1949 and, like their two previous collaborations (Oklahoma and Carousel), it was an immediate hit.