By Michele Goetz, Vice President of Product Marketing, Harte-Hanks Trillium Software
Great discussion on DM Radio on March 31. Aaron Zornes, coming back from an MDM/Data Governance conference in London, provided some interesting insight on where organizations think MDM solutions are falling short. Top of the list: centralized management of rules and standards. The request from attendees was to have a work center application for workflow and repository management.
Attendees felt that after years of outsourcing IT, there was a distressing lack of management tools as they bring things back in house. And, in the development of MDM and enterprise data infrastructure, rules and standards were dispersed throughout a variety of technology tools and scripts. Aaron provided reasons for why these tools were dispersed, but his responses begged the question “is that really the primary problem with why MDM solutions are falling short?”
First, the outsourcing of IT wasn’t the issue so much as the fact that the business was not taking accountability and ownership of the data. Why care about an easy-to-use console or application when all you need is processing capabilities and coding? The challenge today is not IT so much as data stewards in the business who require easier ways to interact and manage data.
Second, the issue of rules and standards dispersed across the infrastructure is more a failure of best practices and the enablement of development silos. The reality is, by better aligning data to the business, we are discovering this old way of doing things just isn’t going to cut it anymore.
My mantra has always been, just because you can, doesn’t mean you should. I think that is why we are in the position we’re currently in when managing our data and its quality. It is in the nature of people to solve problems the easiest way they know how, not necessarily the most effective way. I agree, we need to centralize rules and standards and have personally felt that pain as a data steward. But, is it that we need to add yet another tool or workbench to the stack, or is it that we need to look back into our practice and determine where it makes most sense to centrally manage?
Data quality solutions with robust profiling capabilities, rules engines, and stewardship management tools provide that central platform for defining and enforcing data requirements. It is what they were built to do. When thinking about aligning your data to the business process and need, consider:
• What was the intended purpose of the technology? Data movement, data quality, data hub, repository?
• What is the breadth of capabilities in the technology that can simplify and reduce the overall cost and time to implement while improving the chances for success?
• Is the technology aligned to best practices?
• Has the technology taken into account the variety of skills and users that will need to utilize the capabilities?
• Does the technology help the business and IT collaborate and speak the same language in the same environment?
If you truly want to centrally manage rules and standards within your technology platform, the first step is deciding where the best place is to centrally govern the data. That will give you true data quality.



