Thanks to Our Customers for Another Year in the Leader's Quadrant

by Len Dubois, SVP and Chief Marketing Officer, Trillium Software

Trillium Leader in Gartner Data Quality Magic Quadrant This just in! Trillium Software has been named a leader by Gartner in its 2016 Data Quality Tools Magic Quadrant. This is the eleventh year in a row that Trillium Software has been recognized as such by this major review of all the significant players. It's a feat that spans more years than any other vendor in the market space.

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Trillium Software: Leader in Gartner Data Quality Magic Quadrant!

by Keith Kohl, VP Product Management, Trillium Software

Trillium Leader in Gartner Data Quality Magic Quadrant Last week, Gartner Group released its Data Quality Magic Quadrant (MQ) and Trillium Software is once again in the leader quadrant (the coveted upper right)! In fact, ever since Gartner has been publishing the Data Quality MQ, Trillium has been in the upper right leader quadrant, 11 straight years.

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Trillium Quality for Salesforce 1.2

by Keith Kohl, VP Product Management, Trillium Software

Trillium Quality for Salesforce We've all seen the statistics on data quality degradation, particularly in CRM systems like Salesforce and Microsoft Dynamics CRM. I've seen stats of anywhere from 2% to over 6% data quality degradation every month. Think about what that means to your business: lost opportunities (and revenue!), brand reputation, frustrated sales & marketing reps, and customer loyalty just to name a few.

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Is that White Smoke Coming from your CRM System?

by Chris Martins, Product Marketing Manager, Trillium Software

Data Quality Challenges It's there every time I get in my car, nagging me. There's this little wrench icon, which began to appear about a month ago. And there's the service notification in the middle of my dashboard, with the mileage indicator (-891) telling me that I should have changed my oil almost 900 miles ago. But I haven't had the time. And scheduling a service visit is inconvenient.

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Delivering Quality - Where it Counts, When it Counts

by Chris Martins, Product Marketing Manager, Trillium Software

Delivering Quality Considering a data quality program? What’s the best way to implement it? One of the decisions that organizations must make is where data quality (Trillium’s focus) fits within their overall approach to technology architecture and business solutions. Is data quality technology a “solution” unto itself or is it a service that is delivered to other solutions. Let’s look to some industry commentary for guidance.

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Single View "of" the Customer or Single View "for" the Customer?

by Chris Martins, Product Marketing Manager, Trillium Software

Single View of the Customer or Single View for the Customer The concept of a single or unified customer view has long been expressed as a key motivation for investing in CRM, both in terms of an overall CRM strategy as well as its supporting systems. Given the complexity of modern IT architectures and the different repositories of customer data throughout the typical enterprise, the idea of unifying them within a single view of the customer can be quite appealing. And, in fact, the concept of a single customer view is a key go-to-market strategy and messaging component for Trillium’s marketing of its CRM data quality initiatives. When you want to understand your customers (in terms of who they are and how they act), you’ll generally find the data that can inform that understanding is strewn throughout a variety of systems. Trillium’s data quality offerings can help normalize those different data sets and help organizations gain a unified view.

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Good Data – An Essential Part of the Marketing Recipe

by Chris Martins, Product Marketing Manager, Trillium Software

Good Data – An Essential Part of the Marketing Recipe Trillium recently hosted a webinar during which John Coe, a co-founder at B2BMarketing.com, discussed the changing role that customer data has in today’s marketing environment. The key point was that data is no longer just the output of marketing activity; it increasingly is the fuel that drives that activity. No longer are companies content to do monthly reports – perhaps with pretty charts and graphs - that look back retrospectively on what happened. Now they want to use data that 1) they generate, 2) acquire from other parties or 3) can monitor in the ether of social media to better inform their analysis. The goal is continuous calibration and refinement of marketing activities. It is an iterative, never-ending feedback and action loop.

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Bridging Digital & Physical Worlds for the Right Customer Experience

by Chris Martins, Product Marketing Manager, Trillium Software

Bridging Digital and Physical Worlds for the Right Customer Experience Reconciling the borderless nature of digital interactions with the physical world of where customers actually are can present challenges. Unless potential issues are anticipated and addressed in your processes and supporting systems the price you pay can be a poor experience delivered to your [potential] customers. Below is an example (a personal anecdote) of how those challenges can crop up.

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The Lyrics of a CRM Solution

by Chris Martins, Product Marketing Manager, Trillium Software

MusicandlyricsThere’s a story dating back 65 years that involves the musical writing team of [Richard] Rodgers and [Oscar] Hammerstein and South Pacific, one of their many Broadway hits. Though perhaps apocryphal, the story nicely illustrates a theme that I believe is as much applicable to CRM as it is to Broadway musicals. For those who have not attended a performance or seen the film, South Pacific was based on James Michener’s Pulitzer Prize winning “Tales of the South Pacific”, a collection of stories about World War II that wove in a strong message about racial tolerance, or the lack thereof. The musical opened on Broadway in April of 1949 and, like their two previous collaborations (Oklahoma and Carousel), it was an immediate hit.

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"You had me at 'Hello'"

by Chris Martins, Product Marketing Manager, Trillium Software

AthelloOr maybe that’s where you lost me.

Let me explain my “Jerry Maguire” reference. My son is a senior in high school, which means that he’s been deluged with brochures and other marketing materials designed to entice interest in various colleges and get him to apply. If you’ve had a child of similar age, you know what I mean. It’s not a reflection of academic, athletic or artistic prominence; it’s merely how it’s done nowadays. Schools want as many applications as possible.

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