Bridging Digital & Physical Worlds for the Right Customer Experience

by Chris Martins, Product Marketing Manager, Trillium Software

Bridging Digital and Physical Worlds for the Right Customer Experience Reconciling the borderless nature of digital interactions with the physical world of where customers actually are can present challenges. Unless potential issues are anticipated and addressed in your processes and supporting systems the price you pay can be a poor experience delivered to your [potential] customers. Below is an example (a personal anecdote) of how those challenges can crop up.

Continue reading "Bridging Digital & Physical Worlds for the Right Customer Experience" »


The Lyrics of a CRM Solution

by Chris Martins, Product Marketing Manager, Trillium Software

MusicandlyricsThere’s a story dating back 65 years that involves the musical writing team of [Richard] Rodgers and [Oscar] Hammerstein and South Pacific, one of their many Broadway hits. Though perhaps apocryphal, the story nicely illustrates a theme that I believe is as much applicable to CRM as it is to Broadway musicals. For those who have not attended a performance or seen the film, South Pacific was based on James Michener’s Pulitzer Prize winning “Tales of the South Pacific”, a collection of stories about World War II that wove in a strong message about racial tolerance, or the lack thereof. The musical opened on Broadway in April of 1949 and, like their two previous collaborations (Oklahoma and Carousel), it was an immediate hit.

Continue reading "The Lyrics of a CRM Solution" »


"You had me at 'Hello'"

by Chris Martins, Product Marketing Manager, Trillium Software

AthelloOr maybe that’s where you lost me.

Let me explain my “Jerry Maguire” reference. My son is a senior in high school, which means that he’s been deluged with brochures and other marketing materials designed to entice interest in various colleges and get him to apply. If you’ve had a child of similar age, you know what I mean. It’s not a reflection of academic, athletic or artistic prominence; it’s merely how it’s done nowadays. Schools want as many applications as possible.

Continue reading ""You had me at 'Hello'"" »


How Trillium Refine™ Makes Your Data Preparation and Data Quality Easier and Faster

by Keith Kohl, VP Product Management, Trillium Software

Refine

In my last blog, we announced the launch of Trillium Refine™. In that blog, I outlined the 6 step process for preparing data. In this blog, I will outline how Trillium Refine makes it easier for business and data analysts to prepare and trust their analytics.

Everything inside Trillium Refine’s highly indexed repository is searchable. As data sources are read, metadata is stored and indexed inside the repository. As you go through the 6 step process, the analyst can search for anything that is in the repository. The search feels like an internet search engine like Google as it has “type ahead” and showing results as the user types.

Continue reading "How Trillium Refine™ Makes Your Data Preparation and Data Quality Easier and Faster" »


Don’t Forget the Data Quality with your Self-Service Data Preparation…Announcing Trillium Refine™

by Keith Kohl, VP Product Management, Trillium Software

RefineIt’s been estimated that 40%-60% of time is spent accessing and preparing data before an analyst can do anything with it. An industry analyst told me last week, “it’s more like 75-80%!” But what about ensuring the quality and completeness of the data so you can trust the results of your analytics? How can you ensure you are performing analytics on complete, accurate, and trusted data?

Continue reading "Don’t Forget the Data Quality with your Self-Service Data Preparation…Announcing Trillium Refine™" »


Crossing the New Chasm – From Product to Customer Focused Relationships

by Chris Martins, Product Marketing Manager, Trillium Software


Martins-graph-3Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing the Chasm”, arguably the bible of technology marketing over the past 15 years. His key premise was the big difference (a “chasm” according to Moore) between selling to early adopters - enthusiasts who are enamored with technology for its own sake, regardless of proven business impact - and selling to pragmatic decision-makers who need to be shown the business impact before they will invest in newer technology.

Continue reading " Crossing the New Chasm – From Product to Customer Focused Relationships " »


Upstream Data Quality in CRM Often Drives Downstream Operations

by Chris Martins, Product Marketing Manager, Trillium Software

Upstrea,Last month Trillium sponsored and spoke at a TDWI webinar entitled “Engaging the Business: Agile, Collaborative Approaches to Data Usability” (recording available here.) The webinar explored the need to build collaboration between IT and the line-of-business (LOB) in terms of data usage, given the increased availability of tools that empower the LOB to operate independent of IT. In the past, the LOB was compelled to work with IT because they needed the technical skills. Now, greater portions of the work can be done by the LOB itself, often with the use of the Cloud models that eliminate infrastructure requirements.

Continue reading "Upstream Data Quality in CRM Often Drives Downstream Operations" »


The Future of Cloud Computing

by Chris Martins, Product Marketing Manager, Trillium Software

Future-cloud-computingWhat’s driving the adoption of cloud computing models? To find out, Trillium chose to co-sponsor the fifth annual Future of Cloud Computing Survey conducted by North Bridge, a leading venture capital firm, and Wikibon, an open source community of industry analysts. The survey results were released in mid-December by way of a press release and a webinar conducted by both organizations. As the industry’s largest independent survey of cloud adoption trends, the results are an insightful snapshot of what is happening in the cloud market. And, given initiative like Trillium Cloud, as well as our integration with cloud solutions like Salesforce and Microsoft Dynamics CRM, the survey is of considerable interest to Trillium and our customers.

Continue reading "The Future of Cloud Computing" »


Conference Season is Abuzz with Customer Experience Discussions

by Denise Laforgia, Product Marketing Manager, Trillium Software

TradeshowFall conference season is in full swing and no topic seems to be more popular than customer experience. Business and information technology professionals from all industries and management levels are interested in how they can access and analyze Big Data to better attract, serve, and retain customers, and ultimately growth their business. At Strata + Hadoop World and Gartner Symposium, which took place over the last couple of weeks, attendees and analysts discussed a range of topics related to how data management can support customer experience improvement.

Continue reading "Conference Season is Abuzz with Customer Experience Discussions" »


Lurking in the Shadows, Part 2

by Chris Martins, Product Marketing Manager, Trillium Software

CIO CDOIn my last posting I suggested the possibility that perhaps the role of chief data officer warranted reconsideration. The thinking in support of that reconsideration was that creating a new stove-piped organizational role, albeit an important one focused on the role of data within the enterprise, might not be the best approach given that most enterprises already have a Chief Information Officer. Since “information” is a higher form of “data” one can see how data could logically be considered within the domain of the CIO.

Continue reading "Lurking in the Shadows, Part 2" »