by Chris Martins, Product Marketing Manager, Trillium Software
The concept of a single or unified customer view has long been expressed as a key motivation for investing in CRM, both in terms of an overall CRM strategy as well as its supporting systems. Given the complexity of modern IT architectures and the different repositories of customer data throughout the typical enterprise, the idea of unifying them within a single view of the customer can be quite appealing. And, in fact, the concept of a single customer view is a key go-to-market strategy and messaging component for Trillium’s marketing of its CRM data quality initiatives. When you want to understand your customers (in terms of who they are and how they act), you’ll generally find the data that can inform that understanding is strewn throughout a variety of systems. Trillium’s data quality offerings can help normalize those different data sets and help organizations gain a unified view.