by Keith Kohl, VP Product Management, Trillium Software
We've all seen the statistics on data quality degradation, particularly in CRM systems like Salesforce and Microsoft Dynamics CRM. I've seen stats of anywhere from 2% to over 6% data quality degradation every month. Think about what that means to your business: lost opportunities (and revenue!), brand reputation, frustrated sales & marketing reps, and customer loyalty just to name a few.